Only keep the data that changes a decision.
An engagement is more useful when it begins with the decision on the table. Data earns its place when a team would act differently after seeing it.
Research is easy to commission and easy to ignore. An engagement is more useful when it begins with the decision on the table: enter or wait, partner or build, which market first. The evidence is then gathered around that choice.
Analytics, policy research, and local insight belong in the same answer. A chart that cannot be acted on is not a result. Data earns its place when a leadership team would do something different after seeing it.